COTTET, P.; PACHÉ, G. Living a Memorable Consumer Experience: The Epic of the Beatles Concerts (1963-1966). Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 3, 2022. DOI: 10.33423/jmdc.v16i3.5586. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/5586. Acesso em: 17 nov. 2024.