FLORES, F. A.; KISS, V. M.; MORENO, A. New Product Development Creativity: A Data Envelopment Analysis Approach. Journal of Marketing Development and Competitiveness, [S. l.], v. 16, n. 2, 2022. DOI: 10.33423/jmdc.v16i2.5250. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/5250. Acesso em: 16 nov. 2024.