SUSSMAN, K. L.; BRIGHT, L. F.; WILCOX, G. B. More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall. Journal of Marketing Development and Competitiveness, [S. l.], v. 15, n. 4, 2021. DOI: 10.33423/jmdc.v15i4.4772. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/4772. Acesso em: 17 nov. 2024.