BEURER-ZUELLIG, B.; KLAAS, M. The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing. Journal of Marketing Development and Competitiveness, [S. l.], v. 14, n. 3, 2020. DOI: 10.33423/jmdc.v14i3.3064. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/3064. Acesso em: 16 nov. 2024.