MYERS, J. Brand Yourself on YouTube: The Design, Execution, and Reflection of a Three-Fold Experiential Exercise. Journal of Marketing Development and Competitiveness, [S. l.], v. 11, n. 1, 2017. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/1639. Acesso em: 22 feb. 2025.