DENS, N.; PELSMACKER, P. D.; MEULENAER, S. D. Who Do We Help? How Schwartz Values Influence Responses to Different Frames in Charity Appeals. Journal of Marketing Development and Competitiveness, [S. l.], v. 11, n. 4, 2017. DOI: 10.33423/jmdc.v11i4.1506. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/1506. Acesso em: 18 jan. 2025.