SHAH, A. Does Upward Product Line Extension Hurt or Benefit a Firm’s Competitive Advantage? The Case of Honda’s Acura, Nissan’s Infiniti, and Toyota’s Lexus Brands. Journal of Marketing Development and Competitiveness, [S. l.], v. 12, n. 1, 2018. DOI: 10.33423/jmdc.v12i1.1407. Disponível em: https://mail.articlegateway.com/index.php/JMDC/article/view/1407. Acesso em: 16 nov. 2024.