[1]
Choong , P. , Richardson, P.S. and Sauer , P. 2021. Increasing Satisfaction With and Stickiness of Branded Mobile Apps in Online and Hybrid Brick-and-Click Retail Channels: A Perceived Value Perspective . Journal of Marketing Development and Competitiveness. 15, 1 (Jun. 2021). DOI:https://doi.org/10.33423/jmdc.v15i1.4166.