[1]
Tian, K. and Yao, M. 2019. Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews. Journal of Marketing Development and Competitiveness. 13, 3 (Sep. 2019). DOI:https://doi.org/10.33423/jmdc.v13i3.2246.