HRM System Formality and Organizational Ambidexterity Strategy in Technological Startup Companies

Authors

  • Yael Livneh Kinneret Academic College on the Sea of Galilee

DOI:

https://doi.org/10.33423/jmdc.v18i3.7194

Keywords:

marketing development, HRM formality, HR control, HR professionalism, startup, organizational ambidexterity, HRM–strategy fit

Abstract

The low survival of technological startup companies (TSCs) is partly due to the lack of human resources management formality (HRMF). This study clarifies HRMF and identifies a relevant measure for TSCs. It explores HRMF changes and their fit with business strategy changes during TSC development, operationalized as dynamic organizational ambidexterity. Data from 147 TSC leaders and HR role holders were collected twice, a year apart. HRMF control and professionalism were significantly related to ambidexterity strategy. Findings indicate that strategy changes precede HRMF changes. Results suggest that HRMF practices should be periodically matched to the ambidexterity strategy for TSC success.

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Published

2024-08-27

How to Cite

Livneh, Y. (2024). HRM System Formality and Organizational Ambidexterity Strategy in Technological Startup Companies. Journal of Marketing Development and Competitiveness, 18(3). https://doi.org/10.33423/jmdc.v18i3.7194

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