Ramakrishna H, Sarkar A, Vijayaraman B. Development of an Introductory MBA Course in Business Analytics Using Data-Driven Decision-Making (DDDM) Model. JHETP [Internet]. 2022 Oct. 6 [cited 2024 Nov. 23];22(12). Available from: https://mail.articlegateway.com/index.php/JHETP/article/view/5482