Messina MJ, Zimmerman MM. The Importance for Colleges and Universities Teaching both Marketing and Operations Management Courses to Effectively Link the Material with a Course in Supply Chain Management. JHETP [Internet]. 2018 Dec. 31 [cited 2024 Nov. 23];18(7). Available from: https://mail.articlegateway.com/index.php/JHETP/article/view/266