Bell, M.L., Parra, F., Porter III, M. and Story, W.K. 2024. To Conceal or to Reveal? Antecedents of Ethnic Minority Family Businesses’ Use of Ethnic Branding. Journal of Business Diversity. 24, 3 (Nov. 2024). DOI:https://doi.org/10.33423/jbd.v24i3.7322.