Dynamic Pricing: Some Thoughts and Analysis

Dan Bauer; Michelle C. Reiss

doi:10.33423/jaf.v19i3.2029

Dynamic Pricing: Some Thoughts and Analysis

Authors

Dan Bauer Bellarmine University
Michelle C. Reiss Spalding University

DOI:

https://doi.org/10.33423/jaf.v19i3.2029

Keywords:

Accounting, Finance, Marketing, Lost Revenue, Analysis, Pricing

Abstract

This research examines the market efficiency of concert tickets, particularly the lost revenue in high demand events where dynamic pricing was not used and tickets were inefficiently priced. The paper includes review of related literature and an event study of initial and secondary market prices of tickets to the summer 2013, 2016, and 2018 Pearl Jam concerts at Wrigley Field in Chicago.

Downloads

Published

2019-06-29

How to Cite

Bauer, D., & Reiss, M. C. (2019). Dynamic Pricing: Some Thoughts and Analysis. Journal of Accounting and Finance, 19(3). https://doi.org/10.33423/jaf.v19i3.2029