Shen Y, Choi P, Li J, Zhang X, Biser J. What Women and Men Want in Online Product Reviews: Gender Effects on Review Helpfulness Perceptions. JABE [Internet]. 2022 Nov. 10 [cited 2024 Dec. 4];24(5). Available from: https://mail.articlegateway.com/index.php/JABE/article/view/5547