AZIM, S. M. F.; RAHMAN, S. M.; ALAM, N.; SULTANA, T.; SOYKOTH, M. W.; AVIK, S. C. Engaging Customers Towards Mobile Application Brand Attachment and Advocacy: Multigroup Analysis of Generational Differences. Journal of Applied Business and Economics, [S. l.], v. 26, n. 3, 2024. DOI: 10.33423/jabe.v26i3.7099. Disponível em: https://mail.articlegateway.com/index.php/JABE/article/view/7099. Acesso em: 5 nov. 2024.