MCCOLLUM, J.; PEPE, M. The Impact of Store Brands on Overall Product Category Performance. Journal of Applied Business and Economics, [S. l.], v. 25, n. 7, 2023. DOI: 10.33423/jabe.v25i7.6657. Disponível em: https://mail.articlegateway.com/index.php/JABE/article/view/6657. Acesso em: 4 jul. 2024.