WU, S.-Y.; CHEN , G.-R.; TETIN, I. Advertising Spillover Effects on Private Labels. Journal of Applied Business and Economics, [S. l.], v. 24, n. 5, 2022. DOI: 10.33423/jabe.v24i5.5526. Disponível em: https://mail.articlegateway.com/index.php/JABE/article/view/5526. Acesso em: 4 jul. 2024.