ASAMOAH, E. S. The Effect of the Marketing Mix on Customer Purchase Decision in the Mobile Telecommunication Industry in Sub-Sahara Africa. Journal of Applied Business and Economics, [S. l.], v. 23, n. 7, 2021. DOI: 10.33423/jabe.v23i7.4859. Disponível em: https://mail.articlegateway.com/index.php/JABE/article/view/4859. Acesso em: 4 jul. 2024.