WIERCKX, P. J. The Retention Rate Illusion: Understanding the Relationship Between Retention Rates and the Strength of Subscription-Based Businesses. Journal of Applied Business and Economics, [S. l.], v. 22, n. 14, 2020. DOI: 10.33423/jabe.v22i14.3969. Disponível em: https://mail.articlegateway.com/index.php/JABE/article/view/3969. Acesso em: 4 jul. 2024.