ROBERTS, D. L. The Economics of Barbie: Marketing the Evolution of an Icon Through the Generations. Journal of Applied Business and Economics, [S. l.], v. 22, n. 7, 2020. DOI: 10.33423/jabe.v22i7.3253. Disponível em: https://mail.articlegateway.com/index.php/JABE/article/view/3253. Acesso em: 7 jul. 2024.