SURESH, B. P.; CHAUDHURI, H. R.; FOWLER, J. G.; REISENWITZ, T. H. The Measurement of Social Desirability and Brand Equity in Emerging Societies. Journal of Applied Business and Economics, [S. l.], v. 22, n. 1, 2020. DOI: 10.33423/jabe.v22i1.2716. Disponível em: https://mail.articlegateway.com/index.php/JABE/article/view/2716. Acesso em: 25 nov. 2024.