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Munir, M., Abbas, M., Grant, K.A., Arshed, N. and Aziz, O. 2021. Behavioural Determinants of Impulse Buying – An Empirical Study of a Metropolitan Hub of Pakistan. Journal of Applied Business and Economics. 23, 4 (Aug. 2021). DOI:https://doi.org/10.33423/jabe.v23i4.4458.