Emotional Wellbeing: Understanding the Role of Entrepreneurs in AI-Enabled Machines
DOI:
https://doi.org/10.33423/jabe.v26i6.7422Keywords:
business, economics, entrepreneurship, artificial intelligence, parasocial relationship, anthropomorphizationAbstract
Artificial intelligence applications are more pervasive than ever, and users trust AI-enabled machines (AIEMs) for many tasks. However, the improper design and use of AIEMs may threaten individuals' ability to shape their lives and make their own decisions. This may be especially true with AIEMs designed with a high degree of humanlike features, which contribute to processes of anthropomorphization. This can encourage a parasocial relationship by the user, which fosters trust and increased usage of the device. Since AIEMs may nudge user behavior, entrepreneurs must consider the psychological aspects of relationship building when creating these devices.
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