Targeting a New Customer Segment: Marketing of Higher Education Through Athletics
Keywords:
Business, Economics, Finance, Marketing, Higher EducationAbstract
While major colleges and universities may have little trouble recruiting students due to vast alumni networks, national name recognition, and frequent publicity, smaller colleges and universities may face a more challenging recruiting environment. Targeting a new customer segment, that of student athletes, may be one possible solution to enhancing revenues. This paper discusses the issues involved in pursuing such a strategy.
Downloads
Published
2017-10-01
How to Cite
Wright, R. E. (2017). Targeting a New Customer Segment: Marketing of Higher Education Through Athletics. Journal of Applied Business and Economics, 19(6). Retrieved from https://mail.articlegateway.com/index.php/JABE/article/view/736
Issue
Section
Articles
License
Please review our Copyright Notice.