E-Learning for Professional Development: Preferences in Learning Method and Recency Effect

Authors

  • Alysa D. Lambert Indiana University Southeast
  • Regina Yanson Francis Marion University

Keywords:

Business, Economics, Finance, E-Learning

Abstract

This paper examined employee preference in learning modality for professional development. Using Media Richness Theory, preferences for different learning modalities, including traditional and elearning options were explored. Results demonstrate employees prefer traditional face-to-face learning over all forms of e-learning. However, findings demonstrate a recency effect for learning methods so employees who have experienced e-learning methods (synchronous or asynchronous) prefer that method over other methods.

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Published

2017-06-01

How to Cite

Lambert, A. D., & Yanson, R. (2017). E-Learning for Professional Development: Preferences in Learning Method and Recency Effect. Journal of Applied Business and Economics, 19(3). Retrieved from https://mail.articlegateway.com/index.php/JABE/article/view/706

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Section

Articles