Consumer Product Label Usage in a Post-Pandemic World

Abstract

Evidence suggests consumers actively seek environmentally-friendly products as public concern about the environment is growing worldwide. This study revisited earlier research of environmental labeling usage published over a decade ago. The current study compared environmental label usage between the original paper and post-pandemic consumer behavior. Survey results from a sample of 317 individuals indicated gender was not a predictor of label usage. The level of label usage (high versus low) was determined to be an effective predictor of environmental concern and behavior, as well as consumer involvement in environmental issues. Additionally, the current research indicated a preference by respondents for Internet news sources and social media rather than traditional news sources.