Countermeasures for Developing the Wuyi Rock Tea Industry in Fujian Province in the Post-COVID-19 Era

Authors

  • Yanyu Wang Yango University
  • Wei Shi Yango University

DOI:

https://doi.org/10.33423/jabe.v25i3.6206

Keywords:

business, economics, Wuyi Rock Tea, the post-COVID-19 era, industrial development countermeasure research

Abstract

As a famous variety of oolong tea in Fujian Province, Wuyi Rock Tea enjoys high brand recognition nationwide for its unique field and complex tea-making process. However, the production and sales of tea commodities were significantly affected by the global outbreak of the COVID-19 pandemic in 2019. The market for Wuyi Rock Tea was hit heavily by consumers’ reduced income and the closure of small and medium-sized enterprises. In response to the problems of Wuyi Rock Tea, it proposes countermeasures from the perspectives of cultivation, tea-making processes, market expansion, and brand promotion.

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Published

2023-07-07

How to Cite

Wang, Y., & Shi, W. (2023). Countermeasures for Developing the Wuyi Rock Tea Industry in Fujian Province in the Post-COVID-19 Era. Journal of Applied Business and Economics, 25(3). https://doi.org/10.33423/jabe.v25i3.6206

Issue

Section

Articles