Consumer Ecoregions and the Geography of Automotive Brand Preference: An Analysis of Vehicle Registration Data

Authors

  • Justin O. Holman Colorado State University, Pueblo
  • Allie Hacherl Judson University

DOI:

https://doi.org/10.33423/jabe.v24i3.5188

Keywords:

business, economics, geographic segmentation, spatial data aggregation, vehicles in operation (VIO), consumer demand

Abstract

This article analyzes regional variability in consumer automotive brand preferences using vehicle registration data from Oregon and Washington. Vehicle registration data are aggregated by county and per-capita ownership rates are calculated and analyzed to assess regional variability. Results indicate that Consumer Ecoregions may be more cohesive, in terms of homogenous ownership rates by automotive brand groups, than corresponding States. As such, Consumer Ecoregions may provide a more useful partition for understanding regional variability for a variety of business applications including the identification of sales and distribution territories or comparable applications where the geographical dimension of the supply chain is salient.

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Published

2022-06-20

How to Cite

Holman, J. O., & Hacherl, A. (2022). Consumer Ecoregions and the Geography of Automotive Brand Preference: An Analysis of Vehicle Registration Data. Journal of Applied Business and Economics, 24(3). https://doi.org/10.33423/jabe.v24i3.5188

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Section

Articles