Wine and Cultural Tourism as One of Niche Tourism Opportunities in Canada and Slovakia

Abstract

The article deals with new development in tourism, especially after the pandemic situation of COVID-19. In the period of economic crises and turmoil tourism places are able to benefit from the positive influence of so called soft and more sustainable values created by the improvement of image, reputation and the quality of destination services, by using of local cultural resources and heritage.

The objective of this study is wine tourism, which has become one of the growing niche attractors in specific regions all over the world. In the combination with culinary tourism and cultural tourism offers a specific tourism product not only to the segment of cultural tourists, but tends to be more attractive to the segments of seniors. The study will be focused on two countries, Canada and the case of Brand Niagara Region and Slovakia. The qualitative research has been prepared, especially focused on product development and the innovative promotion strategies. These two countries were chosen due to a personal experience, former research and interest in this topic.