Digital Transformation as a Business Sustainability Instrument

Abstract

In recent years, companies' contribution to achieving the sustainable development of countries has been significant, especially in an environment of dizzying and unpredictable business changes in most business sectors. A business environment where companies need to continuously improve their ability to develop and maintain a competitive advantage.

To face these environments and be sustainable over time facing new forms of business management, it is essential to join the digital revolution through a digital transformation which is a process that aims to optimize a company by promoting changes in its characteristics by combining information technologies, automation, communication and connectivity with priority in a strategic and aligned way according to the evolution in tastes and preferences of us individuals.

The objective of this paper is to share a review of both concepts aligned with each other: Digital transformation and sustainability as a basis in their current relationship to raise from the business vision the new competitiveness consolidated in technology to adapt to business challenges and the dynamics of changes in business preferences.