Behavioural Determinants of Impulse Buying – An Empirical Study of a Metropolitan Hub of Pakistan

Abstract

Unpredictable shopping expenses take a toll on family's monthly budget in poor economies like Pakistan. Studying the determinants to these uncalled and impulsive shopping urges is of the essence when the objective is to plan for the future. This study explores the main factors affecting consumers' unplanned buying from departmental stores in Pakistan's metropolitan city. The indicators included buying behaviour, customers' emotions, promotion & advertisement, physical environment, and price of products. The objective was set to examine the leading factors influencing customers to buy in departmental stores (Metro Cash and Carry, Al- Fateh and Hyper Star) of Lahore, Pakistan. The survey approach was taken in this study through a convenience sampling design with a sample size of 250. The estimation results of median regression were derived from the conclusion by using the SPSS software. The results support policy makers in developing social and economic regulations that assist individuals in avoiding impulse buying.