The Coopetitive Behavior

Authors

  • Ouassim Lezghed Higher Institute of Management, ISG
  • Lynda Grine-Dahmane High School of Business Studies, EHEC

DOI:

https://doi.org/10.33423/jabe.v22i13.3901

Keywords:

business, economics, competition, cooperation, coopetition

Abstract

This article aims at presenting a new strategic thinking, that is a revolution compared to the classic readings on competition and cooperation. Through our reading on the subject, we aim at understanding and uncovering the overlap that can exist between the competitive and the cooperative behavior. From the state of the art on the subject, we extracted variety of examples where coopetition as concept was mobilized. This allowed us to demonstrate the use of this strategy in different conditions and scenarios. Finally, we concluded that competition and cooperation can no longer be considered as antonyms, due to companies' internal and external challenges and the possible achievement of common or personal objectives through a combination, resulting in a hybrid behavior.

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Published

2020-12-20

How to Cite

Lezghed, O., & Grine-Dahmane, L. (2020). The Coopetitive Behavior. Journal of Applied Business and Economics, 22(13). https://doi.org/10.33423/jabe.v22i13.3901

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Section

Articles