Benefit Expectations and Continued Usage of Location-Based Applications for Location Intelligence

Authors

  • Mehrdad Koohikamali Cal Poly Pomona
  • Reza Mousavi Western Michigan University
  • Daniel A. Peak University of North Texas
  • Victor R. Prybutok University of North Texas

DOI:

https://doi.org/10.33423/jabe.v22i9.3676

Keywords:

Business, Economics, location-based apps, Location disclosure, location intelligence, mobile apps

Abstract

Location-based applications (LBA) are widely used for different purposes ranging from navigation to dating or gaming. Most LBAs ask users to provide access to location data. By disclosing location, users get customized services and businesses can enhance their services with location intelligence methods. This research builds a continuance usage and location disclosure model from the expectation-confirmation perspective. The effect of benefit expectations on usefulness and satisfaction is hypothesized. In addition, the positive effect of usefulness on satisfaction and continuance intention is postulated. After collecting survey data from main LBA users, the results of the analysis support the proposed model.

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Published

2020-12-03

How to Cite

Koohikamali, M., Mousavi, R., Peak, D. A., & Prybutok, V. R. (2020). Benefit Expectations and Continued Usage of Location-Based Applications for Location Intelligence. Journal of Applied Business and Economics, 22(9). https://doi.org/10.33423/jabe.v22i9.3676

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Section

Articles