The Attitudes Toward Credit Products Among Young Chinese Consumers

Abstract

This study aims to explore young Chinese consumers’ behavior and attitudes regarding using credit products. Ant Credit Pay, a popular credit product in China, is used as an example for the study’s purpose. We conducted an Internet-based survey of Chinese college students from various backgrounds. We found gender, main source of income, employment status, academic class level, and whether respondent’s parents use Ant Credit Pay have significant influence on these consumers’ behavior and attitudes toward credit products. Also, we found that female Chinese college students hold more conservative opinions and pessimistic attitudes about safety issues involving credit products. Moreover, increasing financial knowledge and better understanding credit products could help them develop a positive attitude toward credit products. We also compare these results with those of previous studies of American students.