The Importance of Implementing Regional Development for Small Producers of Agave

Authors

  • Ruth Flores Jiménez Universidad Autónoma del estado de Hidalgo
  • Ivette Flores Jiménez Universidad Autónoma del estado de Hidalgo
  • Noemí Vega Lugo Universidad Autónoma del estado de Hidalgo
  • María Guadalupe Castillo Tapia Universidad Autónoma Metropolitana

DOI:

https://doi.org/10.33423/jabe.v22i5.3057

Keywords:

Business, Economics, maguey, commercialization, culture, product, production process, customs

Abstract

Competitiveness has increased in all market sectors, and agave producers have not been the exception. The purpose of this research is to identify and analyze the marketing of maguey in the municipalities of Tula, Tetepango Atotonilco de Tula, and Tetepango, Hidalgo. The main motivation behind it is to help producers to use agave to contribute to regional economic development and an increased standard of living. To that end, mixed methodology comprising qualitative and quantitative approaches is adopted; questionnaires are used to collect data and those data are combined with direct observation. Through this methodology, the optimal strategies and the best tools to publicize the proposals that adapt to the needs of the producers taking advantage of all their properties are identified.

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Published

2020-09-12

How to Cite

Jiménez, R. F., Jiménez, I. F., Lugo, N. V., & Tapia, M. G. C. (2020). The Importance of Implementing Regional Development for Small Producers of Agave. Journal of Applied Business and Economics, 22(5). https://doi.org/10.33423/jabe.v22i5.3057

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Section

Articles