Leveraging the Power of Micro-Macro Trends in Contemporary Organizations

Authors

  • Antony Peloso Arizona State University

DOI:

https://doi.org/10.33423/jabe.v22i4.2916

Keywords:

Business, Economics, Macro-trend, Micro-trend, Trend thinking, Ambidexterity, Prediction

Abstract

The paper seeks to explore the purpose and meaning to organizational members, of trends, trend analysis, and the application of the outcomes of trend analysis. It also seeks to examine the relevance and importance of trends to the growing reliance on AI and other predictive technologies, in decision making in organizations. Finally, it sets out a research program to highlight the relevance and perceived salience of significant marketplace trends, and explore the impact of the willingness and ability of organizational members to apply trend analysis and thinking, on organizational outcomes.

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Published

2020-08-04

How to Cite

Peloso, A. (2020). Leveraging the Power of Micro-Macro Trends in Contemporary Organizations. Journal of Applied Business and Economics, 22(4). https://doi.org/10.33423/jabe.v22i4.2916

Issue

Section

Articles