The Business Intelligence and Its Influence on Decision Making

Authors

  • Andrés R. Negro University of the Pacific, Keiser University
  • Ron Mesia Florida International University

DOI:

https://doi.org/10.33423/jabe.v22i2.2807

Keywords:

Business, Economics, business intelligence, integration - influence, decision making

Abstract

Nowadays, organizations seek to be within the framework of the fourth industrial revolution and build the competitive pillars of today's business based on a different value proposition that satisfies customer needs based on business intelligence. The purpose of this paper is to share an author's review based on diverse points of view whose convergence focuses on the importance of internal and external data collection, which after an evaluation and validation process, becomes specialized information that is integrated as knowledge and influence in decision making.

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Published

2020-05-25

How to Cite

Negro, A. R., & Mesia, R. (2020). The Business Intelligence and Its Influence on Decision Making. Journal of Applied Business and Economics, 22(2). https://doi.org/10.33423/jabe.v22i2.2807

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Section

Articles