Augmented Reality, Immersed Reality and Mixed Reality as a Business Strategy in Honduran Companies

Authors

  • Roberto Enrique Chang López Catholic University of Honduras, Technological University of Honduras, National Autonomous University of Honduras, Iberoamerican International University

DOI:

https://doi.org/10.33423/jabe.v22i2.2800

Keywords:

Business, Economics, augmented reality, virtual reality, mixed reality, Business Strategy, Honduran Companies, social development

Abstract

Augmented reality and immersive virtual reality are new technologies developed that can be used by Honduran companies to create particular experiences in users. The augmented reality that generates an enriched vision of reality, incorporating in the same elements that give added value through information relevant to users from virtual reality (immersive) which provides a feeling of immersion in the reality created by a System or program, placing the user in a totally unreal world, going through the mixed reality that brings together elements of the previous two and which are applied in various areas, both economic and social development, among others that can help to create new Products and services with added value to increase the income of MSMEs in all economic activities of the country in this globalized and digital world.

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Published

2020-05-25

How to Cite

López, R. E. C. (2020). Augmented Reality, Immersed Reality and Mixed Reality as a Business Strategy in Honduran Companies. Journal of Applied Business and Economics, 22(2). https://doi.org/10.33423/jabe.v22i2.2800

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Section

Articles