Behavioral Capitalism – A New Variety of Capitalism Gains Power and Influence

Abstract

In the upcoming Age of Collective Individualism, a new variety of capitalism has established itself, which uses human behavior, which used to serve primarily as a complementary raw material, as a production factor and has thus established completely new business models and markets: Behavioral Capitalism.

This new form of capitalism, which has benefited from the changing times, the Stimulus Society and the development of the Homo stimulus, is so dominant and influential that it is already exerting a considerable influence on economic, social and political life. Nevertheless, behavioral capitalism has so far been hardly noticed, which is why it is time to give it a scientific basis and thus initiate a discussion about it.