Millennials or Digital Natives: Consuming and Producing News from Activism

Authors

  • Carolina Celi Concordia University

DOI:

https://doi.org/10.33423/jabe.v21i9.2681

Keywords:

Business, Economics, Millennials, News Consumption, Prosumer Model, Activism, Cohort, Gen Y, Citizen Journalists

Abstract

This paper portrays why and how millennials or gen Y consume and produce news from an activist perspective. The increasing development of lighter digital technologies, such as tablets, mini cameras, notebooks and similar devices leads to abundant information flow in journalism. This makes millennials' characteristics vital to understand how news is understood from this generation's perspective. In that respect, the fact of being highly technological literate and to produce and consume news with a sense of immediacy is located from a sense of effectiveness rather than efficiency.

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Published

2019-12-30

How to Cite

Celi, C. (2019). Millennials or Digital Natives: Consuming and Producing News from Activism. Journal of Applied Business and Economics, 21(9). https://doi.org/10.33423/jabe.v21i9.2681

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Section

Articles