Study to Determine Qualitative Characteristics in Customer Service Positions in Supermarkets (Super North Case)

Authors

  • Francisco Javier Espinoza Valencia Universidad de Sonora
  • Juan Carlos Robles Ibarra Universidad de Sonora
  • Victor Manuel Delgado Moreno Universidad de Sonora

DOI:

https://doi.org/10.33423/jabe.v21i7.2553

Keywords:

Business, Economics, Supermarkets, Qualitative Characteristics, Job Profile, customer service

Abstract

The present investigation was carried out through a quantitative and cross-sectional approach with which the qualitative characteristics of the customer service positions in medium-sized supermarkets within the modern group are known, and the results obtained show that: In the dimension, assessment of the attitude of the employees to the client , tells us that the variable in the Department of Service and Customer Service are kind, throws that r = .726 **, Sig. (bilateral) .000 .. The study shows that the employees of the customer service departments at all times must respond in a cordial and friendly manner and have knowledge of the teams with which they work to provide a quality service, and the concern shown by customers about a home service shows that customers at all times demand more of the staff for which they are served and which becomes an area of opportunity for supermarkets.

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Published

2019-12-20

How to Cite

Valencia, F. J. E., Ibarra, J. C. R., & Moreno, V. M. D. (2019). Study to Determine Qualitative Characteristics in Customer Service Positions in Supermarkets (Super North Case). Journal of Applied Business and Economics, 21(7). https://doi.org/10.33423/jabe.v21i7.2553

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Section

Articles