Optimizing Offline and Online Selling Prices in a Monopolistic Environment

Authors

  • Hongkai Zhang East Central University
  • Jiehui Ma University of Wisconsin-Whitewater
  • James Rauch East Central University

DOI:

https://doi.org/10.33423/jabe.v21i4.2138

Keywords:

Optimizing Offline, Monopolistic Environment, Online Selling, sales revenue function, Business, Economics

Abstract

Based on two linear deterministic demand models, the sales revenue function of a multivariate quadratic form is formulated in this paper to determine the optimal offline and online selling prices for a retailer in a monopolistic environment. The impacts of the uniform delivery lead time on the retailer’s optimal pricing scheme and profitability are analytically examined. A numerical study is conducted to demonstrate these impacts.

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Published

2019-07-30

How to Cite

Zhang, H., Ma, J., & Rauch, J. (2019). Optimizing Offline and Online Selling Prices in a Monopolistic Environment. Journal of Applied Business and Economics, 21(4). https://doi.org/10.33423/jabe.v21i4.2138

Issue

Vol. 21 No. 4 (2019)

Section

Articles

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