TREITLER, I. Backyard Ethnography: Defamiliarizing the Familiar and Understanding the Consumer. International Journal of Business Anthropology, [S. l.], v. 5, n. 1, 2014. DOI: 10.33423/ijba.v5i1.1145. Disponível em: https://mail.articlegateway.com/index.php/IJBA/article/view/1145. Acesso em: 4 jul. 2024.