NUFER, G. Ambush Marketing: Creativity vs. Controversy. American Journal of Management, [S. l.], v. 25, n. 1, 2025. DOI: 10.33423/ajm.v25i1.7522. Disponível em: https://mail.articlegateway.com/index.php/AJM/article/view/7522. Acesso em: 6 mar. 2025.